Don’t Call It ‘Cloud Rap’.
Red Bull have just released a series of videos revolving around the miss leading stereotypes that some music producers have the unfortunate luck of be pigeon holed into, in this case ‘cloud rap’. Being the music junkie that I am – I have always hated (and loved) certain things about this era of internet music. In particular, the useless categorising or every single type of beat or musical aspect that comes out of the SoundCloud and YouTube-sphere. A great example of the very recent birth of ‘cloud rap’ is Clams Casino. His wavy, atmospherics beats were mostly unheard of and when a certain musical style is new in the internet it automatically needs to be baptised by bloggers and music nerds across the world. Some artist take this really badly and I don’t blame them. But why call it ‘cloud rap’? Probably because its slow, syrupy beats sound way better while being ‘hella wavy’ on codeine, smoking blunts while being ear nibbled by two girls wearing Comme Des Fuckdown beanies? Most likely, yes. Apart from my rant, the video actually offers a pretty decent insight of the members surrounding this sub-genre and SpaceGhostPurrp tripping on MDMA is simply priceless. So, don’t get me wrong I do like ‘cloud rap’ but why should slow, atmospheric hip hop have to be catagorized with such a terrible name? Maybe because Lil’ B coined it?