We couldn’t believe it either: it’s got to be one of the highlights of the year. Imagine you’re at your desk at work or the studio with THIS as the focal point: a stamp sized Technics! Get two and you’ll complete your ultimate DJ Messiah complex fantasy, dwarfing them with your godlike presence (with arms outstretched as standard)
And in the age of digital files being transferred between all sorts of devices, there’s got to be a beautiful irony in the fact that this is actually an SD card holder, housed in a concept conceived about 40 years ago: an iconic record deck. And it’s a sturdy hardcore silver one too, ensuring you don’t get to the club/studio/office and your data is trashed.
This is part of a new branch of the beautiful electronica-based Loodma label and comes as no surprise really, considering how diverse their artists, releases and artwork always are. You can read up and listen back here.
We can’t wait to see what they come up with next… and if you want to know more, get in touch with Loodma Design and tell them Fried sent you.