Kanye West’s Video Installation in Shoreditch, London

This weekend Kanye West took the world by storm. Showcasing his upcoming project Yeezus with his song “New Slaves”.

The installation was shown in 66 different locations across Europe and the US. London was fortunate enough to have a couple across the city’s prime night life destinations. Shoreditch, South Bank, Brick Lane, Covent Garden and Soho were lit up by Kanye’s massive black and white rendered face from 12pm t0 2am. Brilliant promotional work from Kanye and his team.

Yeezus is set to arrive on June 18.

Covent Garden: 

Kanye fans in East London dancing to his new tune: 

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