el Jimador launches “Discover Mexology” hub

el Jimador Vice Hub

Friday 1st November saw Vice team up with el Jimador Tequila to celebrate the launch of el Jimador’s “Discover Mexology” hub with a FREE ‘Day of the Dead’ party held at The Old Blue Last.

Having transformed The Old Blue Last with candy skulls, flower garlands and neon crucifixes, the night was a celebration of ‘Dia De Muertos’, the Mexican Day Of The Dead festival. The night featured el Jimador Tequila and in particular the taste of the Paloma, a Tequila long drinkwhich came in 4 variations. These long tequila-based drinks made a refreshing change from doing salty shots at the bar! My favourite was the authentic Mexican Lime Paloma – a mix of el Jimador Blanco Tequila with lime cordial and soda.

Not only was the venue decked out, party-goers themselves came dressed up, there was everything from candy skull face-paint to Darth Vaders roaming the pub. Besides some free drinks and t-shirts, we were treated to performances from Charlie Boyer & The Voyeurs, Temple Songs and Neon Windbreaker along with a DJ set from TOY. B.

See photos from the event below

DSC_0430--ISO 200 DSC_0441--ISO 200 DSC_0147--ISO 500 DSC_0439--ISO 200 DSC_0435--ISO 200 DSC_0101--ISO 500 VICE_01Resize VICE_02Resize VICE_13Resize VICE_22Resize

Find out more about el Jimador by visiting the ‘Discover Mexology’ hub on VICE or https://www.facebook.com/eljimadorUK.

Be real. Drink Responsibly.

drinkaware.com.uk for the facts

(c) 2013 el Jimador. el Jimador is a registered trademark. All rights reserved.

You may also like...